Lori Mitchell Dixon, PhD (Project Director and Focus Group Moderator):

Principal; over twenty-five years marketing research and consulting experience.  Experienced and talented focus group moderator.

Project Director for national and statewide studies.  Project Director for many public sector projects, including being a prime contractor for United States Postal Service research studies since 1997.  Experienced with strategic marketing research and consulting projects, database design, panel and diary studies, and customer satisfaction measurement for consumer and business target audiences.  Expertise developing data collection methodologies for unique market segments, business-to-business research and weighted databases.  Dr. Dixon is a highly effective focus group moderator and workshop facilitator.  She is a skilled research analyst and report writer with emphasis on integrating statistical analysis with a report style that tells the “story” and interprets marketing implications of the research findings.

Dr. Dixon also consults on the Child-resistant (CR) closure and packaging protocol evaluation testing that Great Lakes Marketing offers for the packaging industry.  She has provided expert witness testimony for numerous CR related litigations.

Doctorate in Strategic Marketing Management and Statistics, Kent State University.

Bachelor of Business Administration and MBA, University of Toledo.

Vita of Lori M. Dixon, PhD

Project Director.  Expertise is in research design methodologies, statistical analysis for quantitative research methods, and qualitative research techniques.  Over 15 years experience moderating focus groups—with over 50 conducted nationwide in the past 12 months.  Joined Great Lakes Marketing in 1978; became co-owner in 1985.

Doctor of Philosophy; Kent State University

Major: Marketing

Minors: Statistics and Quantitative Measures & International Business Management

Title of Dissertation: "An Investigation of the Factors Influencing Research & Development for Foreign Direct Investments of U.S. High Technology Firms"

Dissertation Chairman: John K. Ryans, D.B.A.

Master of Business Administration; University of Toledo

Bachelor of Business Administration; University of Toledo

·   United States Postal Service

·   US Consumer Product Safety Commission

·   Ohio Department of Mental Retardation and Developmental Disabilities

·    Health Care Association of Michigan

·    Several hospitals, clinics, health insurance companies and other health care providers and other members of the health care community

·    Lucas County Mental Health Board, Lucas County Board of Mental Retardation and Developmental Disabilities, American Red Cross, United Way, county health departments and other human service organizations

·    General Motors, Sterling Jewelers, Owens Corning, Owens-Illinois, Pilkington, NA and other multinational corporations

·    University of Toledo, Bowling Green State University, Medical College of Ohio and other academic institutions

·    Merck, McNeil, Proctor & Gamble, Pfizer and other pharmaceutical companies

·   Integrating Measurement into Public Relations Programs: Methods of building marketing research into public relations  programs.

·   New Venture Business Evaluation: Designed interactive question and answer software program to help evaluate the viability of a new business start-up (created for the Ohio Small Business Development Center).

·   Child Resistant Packaging Seminar: Detailed presentation on the protocols for testing child safe products.

·   Community Health Assessments: Case study on Lucas County Health Needs Assessment Project.

·   Using Health Assessment Data: Several presentations on how to use large databases (primary and secondary) to plan programming and support grant applications.

·   Partnering Workshop: Communication and teambuilding exercises resulting in a partnering agreement.  (Designed for the US Army Corps of Engineers and their private sector partner).

·   Direct Marketing Workshop: How to design and measure the impact of effective direct-marketing programs.

·   Getting Started Seminar: Marketing for small businesses and business start-ups.

·   Customers as Referrals: How to use current customers to build a customer base for service organizations.

Assistant Professor of Marketing, College of Business Administration, University of Toledo, 1989 through 1995; Adjunct Professor of Marketing, College of Business Administration, Kent State University and University of Toledo, 1983 through 1988.

Classes Taught: Principles of Marketing (undergraduate and graduate), Marketing Research (undergraduate and graduate), Marketing Strategies (undergraduate), Introduction to International Business (undergraduate and graduate), International Marketing (undergraduate)

·   Board of Trustees, Greater Toledo Convention and Visitors Bureau, President

·   Association for Standards and Testing Methods, Packaging Committee

·   Canadian Standards Association, member

·    National Poison Prevention Week, committee member

·    National Association of Women Business Owners, general member

·    American Marketing Association, Northwest Ohio Chapter, past President, Vice President Membership, Vice President Special Events, Vice President Collegiate Relations

·    Board of Trustees, Lott Industries; Chairman, Marketing Task Force, past member

·    Legislative Affairs Committee, Toledo Area Chamber of Commerce, past member