Focus Groups

Focus Groups:  8-12 people with defined characteristics gather together for a discussion on the marketing issues, led by a trained moderator.  This method works well in the fact-finding stage, for generating ideas and for evaluating products or concepts, which need to be experienced or discussed.  The information gathered is qualitative and not representative of the entire population.  Proper sample definition and selection is critical.

Great Lakes Marketing offers focus group moderation as part of our full-service marketing research capabilities.  Lori M. Dixon, Ph.D., is an experienced and skilled focus group moderator.  Dr. Dixon is available to discuss your qualitative marketing research needs with you and make appropriate recommendations to answer your marketing information needs.

Focus Groups at Our Office:

Great Lakes Marketing's new offices contain a brand new, state-of-the-art focus group facility and viewing area.  All focus groups are videotaped, and video and audio copies can be provided to you in DVD format if desired. 

Our focus group facility also allows for remote viewing of our focus groups live from anywhere in the world.  We also offer videostreaming through FocusVision to allow your clients to view the focus groups live when they cannot travel.  If you are interested in this service, it can be arranged by contacting our office, or you can call FocusVision at 1-800-433-8128 (North and South America) or +44 1892 521075 (Europe, Middle East, Africa, Asia).

We also have a trained and experienced focus group moderator available, or you are welcome to provide your own group moderator.  Meals and or snacks can be catered for respondents and observers.

Focus Groups Off-site:

Our staff can arrange focus groups to take place in the cities of your choice.  Our moderator has facilitated off-site focus groups around the country with great success. 

Recruiting

Recruiting can be done by our central location interviewing staff for both on-site or off-site focus groups.  All selected respondents that we recruit will receive follow-up contact to insure an adequate show rate.

We recruit from the following areas for focus groups and pre-recruited study research respondents: